How Drivers Are Rewriting the Industry’s Image Online

In this episode of The Road Ahead & All Things Trucking Podcast, host Summer Gee dives into one of the most urgent challenges in the trucking world today: attracting the next generation of drivers. Using insights from CCJ’s report on how technology, social media, and influencers are reshaping recruiting, Summer breaks down how platforms like TikTok, Instagram, and YouTube are transforming trucking’s image and drawing in younger talent.

From influencer-driven storytelling to tech-forward trucks that appeal to digital-native workers, this episode explores the fresh strategies carriers are using to connect with Gen Z and Millennials. Summer also looks at why the driver shortage continues, how companies are adapting, and what fleets can do right now to build a stronger, more modern recruiting pipeline.

Whether you’re a carrier, recruiter, driver trainer, or simply invested in the future of trucking, this episode offers a clear, engaging look at how digital tools are helping rebuild the workforce — one post, one video, and one story at a time.

Tune in and discover how the road ahead is being shaped by technology, creativity, and a whole new generation of trucking talent.